What are the benefits of SEO? Should you invest in it?
Brings High Quality Traffic:
One of the top benefits of SEO is that it offers organic visibility, which leads to increased quality website traffic. Search engine optimization is completely customer-centric and hyper-targeted, so a good SEO strategy can help your pages reach relevant audiences through search queries. Since these audiences are already looking for the content you’re talking about, you get organic visibility. This results in high-quality traffic being driven to your website without having to attempt to persuade the visitors in any manner.
When it comes to choosing which investment strategy to go with, you can't go wrong by relying on Return on Investment (ROI) as one of your main indicators. Although SEO results can sometimes take a while to come in, in the long run, a high-quality SEO strategy almost always delivers a very impressive ROI. In fact, leads that come from a search engine are typically anywhere between 12-14% higher than leads that come from traditional marketing methods.
However, SEO success does rely on your website's ranking. The higher your ranking is, the better chance you have of driving traffic and revenue. So visibility is key when it comes to SEO - and it's directly correlated with increased traffic and revenue. That's just one of the many benefits of SEO!
Any site which ranks highly on a search engine's results pages is generally considered more trustworthy by the search engine, thus giving that business a boost in credibility. So if you spend time improving your organic content using relevant keywords and pay attention to your site speed, you're highly likely to see a jump in your rank. A higher rank will help build credibility among your potential customer base.
No Spending Like Ads:
Google's organic rankings are based on what the search engine's algorithm decides is the best result for any given query. This means that if you create a page that the search engine believes is a good match for what a user is looking for, your page will rank well and continue to attract traffic over time. Of course, you need to invest in creating high-quality content, but once you make that initial investment, there's no additional cost required to maintain your traffic levels.
Investing in SEO is a great way to give your company a competitive edge. Chances are, your competitors have already invested in SEO, which means you should too. By heavily investing in SEO, companies can often gain market share by outranking their competitors in search engine results. The results on Google’s first page easily get above 90% traffic, so not being there cannot be an option. You can start by analyzing your competitors’ skills and how they manage their online reputations. Then, ensure your site is better, loads faster, and has quality content.