Why is SEO important for marketing?
SEO is a crucial aspect of digital marketing, as people all over the world conduct trillions of searches every year. Search engines are often the first port of call for people looking for information on products and services, so it's important for businesses to ensure their website is visible and ranks highly in search results. This can have a big impact on their bottom line.
The search results have been constantly changing and evolving over the past few years, in order to give users more direct answers and information. This is done in order to keep users on the results page instead of driving them to other websites.
Also note that features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.
In conclusion, SEO is the foundation of an effective marketing ecosystem. When you understand what your website users want, you can then use that knowledge to improve your campaigns (paid and organic), your website, your social media properties, and more.